A Book by Dr. Sam Zolfagharian and Dr. Mehdi Nourbakhsh

Disrupt It

A framework to align your organization's culture, business, and operations for the age of AI. The practical playbook behind the keynote The AI Ready Organization.

Disrupt It book, front and back covers
Why Disrupt It

AI alone doesn't create advantage. Ready organizations do.

Stay Competitive

Understand how AI is reshaping your market and implement actionable strategies to stay ahead of the curve.

Drive Innovation

Build a culture that adopts AI solutions with confidence to enhance delivery and business efficiency.

Optimize Operations

Transform your business processes for greater efficiency and profitability in the new era of work.

The Framework

The big three pillars of AI readiness

01 · Culture

Culture as a foundation. Build a culture of innovation that makes adoption stick.

02 · Business Model

Business model as a value generator. See how AI changes what counts as value, and pivot to new opportunities.

03 · Operating Model

Operating model as an enabler. Redesign how work gets done to increase efficiency and project success.

Disrupt It book cover
Key Insights

By reading this book, you'll discover

  • How to build a culture of innovation powered by AI to foster growth and competitiveness in your organization.
  • How AI impacts your business model and how to pivot to new opportunities.
  • How to transform your operational model for AI adoption to increase efficiency and project success.
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What readers are saying

Praise for Disrupt It

"

The book is very practical. Enough data and theory to support it, but what I like best about the book is that I walked away with a plan in my head of what I need to do to move to the next level.

Vince DiPofi
Vince DiPofiCEO, SSOE
"

I like the book for its ease of reading and the ability to take a complicated topic and relate it to other previous changes as well as to lead to a more straightforward approach to adopt.

Cathy Myers
Cathy MyersPresident, SSOE
"

The book clearly targeted our industry, and industry professionals will be interested in reading it as they strive to begin their AI Journey.

Tim O'Rourke
Tim O'RourkeCTO, Wade Trim

Ready to transform your organization?

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